See You in Orlando for DEMA Show 2025!

The DEMA Show is headed to Orlando, Florida, USA, in 2025! Join the PADI team as we connect with PADI Members from around the world, host engaging miniseminars, collaborate with industry partners, and jump into the energy and excitement of this year’s event. Explore the full lineup of activities happening throughout the week—whether attending in person or tuning in virtually. We can’t wait to see you in sunny Orlando!

Book Your Room With PADI at the Rosen Centre Hotel, Orlando

Book your room at the Rosen Centre Hotel for DEMA Show 2025 and be in the center of the action. Room rates start at $235* US (plus tax and fees). You’ll receive complimentary WiFi, discounted parking, and be just a short walk away from the convention center. Plus, PADI programs and events like the PADI Social, Course Director Roundtable, and the IDC Staff Roundtable will be at the Rosen Centre.

Book Your Room Today!

*Rates subject to change without notice

PADI DEMA Events

PADI Social at Rosen Centre Hotel, Orlando

Monday, 10 November: 6:00 – 8:00 pm

Grand A & B

Kick Off the Week at the PADI Social – Now on Monday!

Start your DEMA Show experience with an evening to remember at the PADI Social, now taking place on Monday night in Orlando. Connect with fellow PADI Members and staff from around the world, enjoy light refreshments, and hear inspiring updates from Drew Richardson and PADI Executives about the latest industry trends and what’s ahead. Don’t miss this energizing kickoff to the week’s events!

PADI Stand in DEMA showing many people sitting together around tables chatting

PADI Programs at the Rosen Centre Hotel

2025 Course Director Roundtable: Connect, Collaborate, Celebrate

Tuesday, 11 November: 8:30 am – 11:00 am

Grand A & B

Registration fee: $35 USD, live event

Connect with fellow Course Directors in a dynamic, roundtable setting designed for shared learning and collaboration. Exchange ideas, discover new strategies to grow your Instructor Development business, and gain fresh insights from your peers and the PADI team. Frequent Trainer award recipients will be recognized during the session, with photos at the PADI Member Lounge.

To sign up for the program, register here or contact Lisa Joralemon at (800) 729 7234 (US and Canada only), or +1 (949) 858 7234, ext. 2552.

2025 IDC Staff Instructor Roundtable: Connect, Mentor, Grow

Wednesday, 12 November: 9:00 am – 11:00 am

Grand A & B

Registration fee: $35 USD, live event

Join fellow IDC Staff Instructors in an interactive, roundtable environment focused on mentorship and professional development. Share ideas, learn how to expand your impact through mentoring, and explore pathways like the CDTC to grow your career.

To sign up for the program, register here or contact Lisa Joralemon at (800) 729 7234 (US and Canada only), or +1 (949) 858 7234, ext. 2552.

Raise the Tide: Women’s Dive Community Hour

Building stronger bonds in diving — one conversation at a time.

Wednesday, 12 November: 5:00 – 6:30 pm

Salon 4

Register Here

Join PADI for an inspiring evening of connection, conversation and celebration at our Women in Diving Cocktail Hour & Fireside Chat.

Raise a glass with fellow women divers and leaders as we reflect on 11 years of Women’s Dive Day (WDD) and explore how we can keep the momentum going to bring more women into the sport we love.

Featured Guests:

  • Alex in Wanderland – Travel blogger, influencer and PADI AmbassaDiver
  • Victoria Cole from Infinity2Dive- PADI Course Director who runs female IDCs
  • Natalie Shuman from Sun Divers – PADI Professional who runs community-wide WDD events

Our fireside chat and audience conversation will dive into how women can strengthen their communities, businesses and personal journeys through connection and collaboration. Bring your ideas, successes and questions, and we’ll invite attendees to share “What I bring” and “What I need” to inspire meaningful connections and real-world action.

This relaxed, female-focused gathering will include:

  • Networking with passionate women in the dive industry
  • Sharing and brainstorming new initiatives for Women’s Dive Day 2026
  • An action wall to capture our ideas, quotes and commitments
  • A celebration of the women who are making a difference in diving every day

While this event is designed as a safe, empowering space for women in diving, all are welcome to attend in support of the mission.

Let’s raise a glass, share our stories and spark the next wave of women’s diving.

Click here to register now.

DiveShop360 – Seminar Series at the Rosen Centre Hotel!

This series focuses on how to use your PADI-integrated DiveShop360 system to increase business efficiency by helping you reduce costs and grow sales. In these working sessions, you will learn how systems and automation can save you time and money through improved procedures, so you can focus on maximizing your customers’ experience. These are hands-on sessions geared toward dive center owners and managers. Note: for DiveShop360 Educational Seminars, please feel free to bring your fully charged laptop and a portable power bank with you to these sessions.

DiveShop360: 2025 Product Updates

Wednesday, 12 November: 8:00 am – 10:00 am

Salon 5/6

All the 2025 updates covered in one session! See how you can use every new feature to simplify procedures, save time, increase customer satisfaction, and generate income.

We shall focus on updates and enhanced functions within:

  • Work Orders
  • Rentals
  • Cost Centers
  • Tax Zones
  • Invoice Types
  • Customer Type Pricing
  • Event Manager
  • 3rd Party Integrations, and more…

DiveShop360: Using all DS360 Services to the Max

Wednesday, 12 November: 10:00 am – 12:00 pm

Salon 5/6

Are you using all the DS360 services to the max? There’s so much more waiting for you to discover. The tips and tricks you will learn to master include:

  • Saving time by leveraging the Catalog System
  • Keeping your Calendar up-to-date
  • Maximizing your Online Bookings
  • Delivering accurate and timely Work Order Reminders
  • Integrating your store with your Training Agency
  • Saving time with Smartwaiver integration
  • Keeping on top of your accounts with Payment Link emails
  • Building your web presence
  • Automating your dive store’s processes

DiveShop360: Seize Opportunities in Automated Targeted Marketing

Thursday, 13 November: 8:00 am – 10:00 am

Salon 5/6

Unleash the potential of your store by taking advantage of the power of automation and targeting. Hitting the right customers at the right time with the right message is the key to successful, long-term, and profitable relationships.

  • Why you should automate your marketing
  • Who you should target with your marketing
  • When and how you should contact your customers
  • What you should say to your customers

DiveShop360 has new tools, features, and content that you can use to build better relationships with your customers from day one of their journey with you. Learn how to develop these relationships by mastering these tools.

DiveShop360: See the Dive Industry’s Gold Standard System in Action

Thursday, 13 November: 10:00 am – 12:00 pm

Salon 5/6

Your ‘one-stop shop’ for:

  • Point of Sale
  • Diver Training Management – from booking to course progression to certification
  • Travel and Charter Management
  • Digitizing and Automating your store procedures
  • Website and Online Storefront
  • Automated Targeted Marketing

Take the chance to see a full demonstration of the core services within the DiveShop360 world.

Two presenters giving a talk in front of a crowd with a backdrop of a kelp forest in DEMA

Catalysts for Conservation – The Dive Sector’s Role in Advancing Marine Protection and the Blue Economy

Wednesday, 12 November: 1:00 – 2:30 pm

West Hall Room 311A-D

Marine Protected Areas (MPAs) are critical to restoring ocean health, supporting biodiversity and strengthening coastal economies. As the frontline of ocean tourism and exploration, the dive industry is uniquely positioned to accelerate MPA creation and expansion at scale. This dynamic panel brings together leading voices in ocean conservation:

  • Dr. Enric Sala, National Geographic Explorer-in-Residence and Founder of Pristine Seas
  • Kristin Rechberger, Revive CEO of Dynamic Planet and Founder of Revive Our Ocean
  • Dr. Drew Richardson, President and CEO of PADI

Together, they will explore how dive centers and professionals can serve as powerful agents of change-mobilizing divers, collecting critical data and advocating for marine protection in the places they know best. Through expert insights, real-world case studies and actionable strategies, attendees will leave inspired and empowered to take part in the global effort to protect 30% of the ocean by 2030 – and to help shape a more resilient, regenerative future for the dive industry and the planet.

Attendees will walk away with:

  • Expert insights on the dive sector’s critical role in the blue economy
  • Real-world examples of MPA expansion and economic impact
  • Tools, campaigns and opportunities to activate locally — through Adopt the Blue, citizen science and advocacy

Miniseminars at the Orange County Convention Center

By attending both the Risk Management and PADI Standards: Year in Review miniseminars, along with two additional presentations, PADI Members can regain Teaching status after having not renewed for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, PADI Members receive one credit for every three 1-hour  PADI miniseminars attended, and three credits for every 2-hour workshop attended. Attendance validation is required for credit, and forms will be available at the seminars.

Risk Management (Required for Credit)

Tuesday, 11 November:  11:00 am – 12:00 pm (#W304EF)
Wednesday, 12 November: 11:00 am – 12:00 pm (#W304EF)
Thursday, 13 November: 11:00 am – 12:00 pm (#W304EF)

Risk management begins with preventing incidents and developing a solid plan for responding to unexpected events. Assess your preparedness to make difficult decisions by analyzing real dive incidents and prioritizing what matters most: diver safety. Additionally, you will learn how to manage risk in diver education programs and throughout your dive business by examining common consumer complaints, issues identified in Course Evaluation Questionnaires, and the most frequently reported injuries.

PADI Standards: Year in Review (Required for Credit)

Tuesday, 11 November: 1:00 pm – 2:00 pm (#W304EF)
Thursday, 13 November: 2:00 pm – 3:00 pm (#W304EF)
Friday, 14 November: 10:00 am – 11:00 am (#W304EF)

Training standards have a direct impact on your daily teaching practices, so it’s important to integrate any changes and updates into your programs. This miniseminar will review the new changes that have been released this year. You will also have the opportunity to get answers to frequently asked questions and learn how to stay informed about the latest training news.

PADI Quality Management: Separating Fact from Fiction in Diver Training

Wednesday, 12 November: 2:00 pm – 3:00 pm (#W304G)
Thursday, 13 November: 12:00 pm – 1:00 pm ( #W304G)

Be a better pro and join us for a lively, interactive presentation about various beliefs, urban legends, and common misconceptions surrounding diver training. Learn about best practices by breaking free from outdated myths.

Course Director Training Course (CDTC) Q&A

Tuesday, 11 November: 2:00 pm – 3:00 pm (#W304EF)

Unlock the pinnacle of PADI Professional achievement with insights into the Course Director Training Course. Explore the prerequisites, application procedures, and acceptance protocols. Discover strategies to maximize your investment and become a successful instructor trainer, leveraging the latest in CDTC preparation.

Expand Access. Grow Your Impact. Become a PADI Adaptive Service Facility.

Tuesday, 11 November: 1:00 pm – 2:00 pm (#W304G)
Wednesday, 12 November: 10:00 am – 11:00 am (#W304EF)

There are over one billion people on the planet living with a disability—many of whom are seeking connection, adventure, and the freedom of movement that diving can uniquely provide. In this inspiring and practical session, you’ll learn how becoming a PADI Adaptive Service Facility can help you grow your business, reach new customers, and make your dive center a pillar of inclusivity and belonging in your community.

You’ll walk away with:

  • A clear roadmap to becoming an Adaptive Service Facility
  • Insights on how adaptive techniques can drive business growth
  • Real-world examples of how inclusive diving transforms lives—and builds loyal customers for life

Discover how you can make diving accessible to all—and position your dive center as a leader in purpose-driven, people-first diving.

Small Bubbles, Big Impact: The New PADI Seal Team™

Tuesday, 11 November: 2:00 pm – 3:00 pm (#W304G)
Wednesday, 12 November: 1:00 pm – 2:00 pm (#W304EF)

Explore the all-new updates to the PADI Seal Team™ program, designed to better engage today’s youth and set them on the path to a lifetime of diving. Discover the new eLearning, revised imagery and videos, modernized content, and exciting new AquaMissions — including Mermaid, Freediving, Adaptive Support, and more. Learn how to use this refreshed program to grow your dive center and inspire the next generation of ocean advocates.

Help Save Sharks and Rays! Take Action Now with PADI AWARE’s Global Shark & Ray Census and New Specialty Course

Tuesday, 11 November: 4:00 pm – 5:00 pm (#W304G)
Wednesday, 12 November: 1:00 pm – 2:00 pm (#W304G)

Dive into action to protect sharks and rays with PADI AWARE’s newest citizen science initiative: the Global Shark & Ray Census. Paired with the newly revised AWARE Shark & Ray Conservation Specialty Course, this program empowers dive professionals and ocean enthusiasts to collect vital data that reveals population trends, advances scientific research, and informs conservation policy. For over 30 years, PADI AWARE has led the charge in shark conservation. Now, it’s your turn to help protect vulnerable species and position your dive business as a leader in sustainable, responsible shark and ray tourism.

Boost Your Business with PADI Club

Tuesday, 11 November: 4:00 pm – 5:00 pm (#W304EF)
Thursday, 13 November: 3:00 pm – 4:00 pm (#W304EF)

Learn how integrating PADI Club into your daily operations can strengthen customer loyalty, drive in-store sales, boost diver participation in activities, and increase continuing education sign-ups. Discover simple, effective ways to turn PADI Club into a powerful tool for growing your dive shop community and bottom line.

From Swim to Scuba: How to Expand Operations with PADI Swim School

Tuesday, 11 November: 3:00 pm – 4:00 pm (#W304G)
Wednesday, 12 November: 2:00 pm – 3:00 pm (#W304EF)

Take the growing number of individuals searching for swim lessons and provide them with an elite-level swim lesson program. Introduce your students and their families to scuba and expand your customer base to include folks who never knew they wanted to snorkel and dive! Earn a reputation in the community as the drowning prevention experts, and the media coverage and word of mouth marketing will follow.

DiveShop360: The Way the Diving World Manages Its Business

Tuesday, 11 November: 10:00 am – 11:00 am (#W304EF)
Thursday, 13 November: 4:00 pm – 5:00 pm (#W304EF)

Grab the chance to discover what you can achieve with DiveShop360.

  • Simplifying your Point of Sale
  • Managing your Inventory
  • Organizing your Rentals
  • Staying on top of your Work Orders and Servicing
  • Scheduling your Courses
  • Certifying your Divers
  • Travel and Charters at your fingertips
  • Pushing your Calendar and Products to the Web
  • Taking Online Bookings
  • Automated and Targeting Marketing to your Customers

Using DiveShop360’s breadth and depth of in-store, online, and integrated services to streamline and enhance your dive business will keep you at the forefront of the dive industry. Come and see how you can save time, improve efficiency, and generate revenue with DiveShop360.

Diving into Innovation: PADI’s Newest Digital Tools and Enhancements

Tuesday, 11 November: 3:00 pm – 4:00 pm (#W304EF)
Thursday, 13 November: 1:00 pm – 2:00 pm (#W304EF)

Discover PADI’s cutting-edge digital tools, including the new Student Management Portal, eLearning updates, and enhancements to digital applications. Join us to learn how to make the most of these benefits and explore how these advancements can elevate your dive business.

Introducing PADI’s New All-In-One Mobile App

Wednesday, 12 November: 3:00 pm – 4:00 pm (#W304EF)
Thursday, 13 November: 10:00 am – 11:00 am (#W304EF)

Discover how the new PADI App helps your students learn, log dives, verify training dives via QR code, and access their eCards. All these features now work both online and offline. After certification, the app keeps students engaged with inspiring content, ongoing education, and tools to book their next dive adventure directly with your shop.

Beyond Pricing: How Smart Bundling Accelerates Your Dive Business

Tuesday, 11 November: 11:00 am – 12:00 pm (#W304G)
Wednesday, 12 November: 4:00 pm – 5:00 pm (#W304EF)

Take your dive center to new heights by mastering the proven methods of bundling and strategic pricing. Understand consumer behavior around buying choices and learn to offer diversified course packages that boost sales and maximize customer satisfaction. You’ll leave this session with actionable tips for effective implementation, strategic marketing, staff training, and leveraging powerful programs such as PADI Club and the Master Scuba Diver Challenge to build a loyal customer base and drive certifications.

PADI rep presenting in front of a classroom in DEMA

Two-Hour Workshop Miniseminar Series at the Orange County Convention Center

Join these engaging and dynamic 2-hour workshops at the Orange County Convention Center during the week of DEMA. These workshops can include a panel of your peers, hands-on help, and the opportunity for questions and collaboration. PADI Members receive three credits for every 2-hour PADI miniseminar workshop attended.

Dive Shop Mastery: Proven Strategies to Optimize and Grow Your Business

Thursday, 13 November: 1:00 pm – 3:00 pm (#W304G)

Join us for a 2-hour interactive workshop featuring a panel of respected dive industry leaders who have mastered the art of running successful dive centers. Whether you’re looking to refine your existing operations, boost profitability, expand your offerings, or are considering opening your own dive center, you’ll gain actionable insights, innovative strategies, and practical tools that you can immediately apply to your business. This is your chance to learn firsthand how to optimize your business with diverse dive business models – ranging from adaptive diving and eco-focused operations to dynamic retail and specialty shops. Come ready to ask questions, collaborate, and discover proven pathways toward dive center excellence.

Maximizing Your Impact with PADI Adventures: Real Success Stories & Hands-On Workshop

Wednesday, 12 November: 10:00 am – 12:00 pm (#W304G)

Ready to turn online browsers into booked customers? Join us for a dynamic 2-hour session where you’ll hear directly from dive shop owners who are already seeing success with PADI Adventures and other tools in the PADI Digital Ecosystem.

This session begins with a live panel of your peers sharing how they’ve grown their business using PADI Adventures, Dive Guides, and the Dive Shop Locator. Then, we’ll roll up our sleeves together. With support from PADI staff and experienced operators, you’ll workshop your own Adventures listings—getting guidance and hands-on help to get started or optimize your presence. Please bring your laptop—you’ll leave this session one step closer to turning your digital presence into a powerful booking engine.

The Future of Conservation is Now: An Interactive Workshop on the PADI AWARE Conservation Action Portal

Wednesday, 12 November: 3:00 pm – 5:00 pm (#W304G)

Get ready to dive into the future of ocean conservation. In this dynamic 2-hour interactive workshop, you’ll get hands-on with the PADI AWARE Conservation Action Portal (CAP) — a powerful new digital platform that helps you take measurable action for the ocean and your local waters. CAP expands our citizen science efforts beyond Dive Against Debris to include the Global Shark & Ray Census and future initiatives supporting the PADI Blueprint for Ocean Action — all through one streamlined, impact-driven system built for the dive community.

You’ll walk away with more than inspiration. This session includes a full platform walkthrough, live demos, and ready-to-use tools you can implement right away. You’ll learn how to activate your business as a mission hub that strengthens customer loyalty, supports your staff, and positions you as a leader in your community and a trusted voice for ocean conservation. Whether you’re an instructor, dive shop owner, or a passionate Torchbearer, this workshop will show you how to make every dive count — for the planet, for your profit, and for the future of our blue planet.

AI for Ocean Businesses: Smart, Sustainable Solutions for Dive Centers and Resorts

Thursday, 13 November: 10:00 am – 12:00 pm (#W304G)

Join us for AI for Ocean-Friendly Businesses, a 2-hour, hands-on workshop designed specifically for dive centers and resorts looking to explore the benefits of artificial intelligence – with a focus on environmentally responsible practices. Learn how AI can help you streamline operations, personalize student experiences, and elevate your marketing – all using eco-conscious tools and practices that align with ocean conservation. Walk away with actionable strategies and sustainable ideas tailored to your business.

Spanish Miniseminar Series at the Orange County Convention Center

Grab a cup of coffee and join PADI Latin America staff as they present the top three miniseminars in Spanish. Below is the list of seminars available:

Risk Management (Required for Credit)

Tuesday, 11 November: 12:00pm – 1:00 pm (#W304G)

Risk management begins with preventing incidents and developing a solid plan for responding to unexpected events. Assess your preparedness to make difficult decisions by analyzing real dive incidents and prioritizing what matters most: diver safety. Additionally, you will learn how to manage risk in diver education programs and throughout your dive business by examining common consumer complaints, issues identified in Course Evaluation Questionnaires, and the most frequently reported injuries.

Benchmarks for Success: Maximizing the Scuba Diver’s Journey

Wednesday, 12 November: 12:00 – 1:00 pm (#W304EF)

Learn how to increase diver-level conversions starting with Discover Scuba ®Diver experiences or PADI Open Water Diver. This seminar will provide insights on the Master Scuba Diver Challenge, Become a Pro events, and other conversion tactics to keep divers engaged and ready for more. You will also learn how to leverage the PADI platforms within PADI’s Ecosystem to elevate your profile and sell more courses.

Maximizing Business Opportunities with PADI’s Digital Ecosystem

Thursday, 13 November: 12:00 pm – 1:00 pm ( #W304EF)

Learn how to harness the full potential of the PADI Digital Ecosystem to grow your dive business. This session, delivered in Spanish, will walk you through strategies for optimizing your Dive Shop Locator profile, creating and managing listings on PADI Adventures and PADI Dive Guides, and using website widgets that can transform your site into an e-commerce platform in under 10 minutes. Gain practical tools and actionable insights to enhance your online presence, attract more customers, and increase digital engagement with your dive operation.

A PADI Presenter giving a talk in front of a group in the PADI DEMA stand

Virtual Miniseminar Series

These miniseminars will be “on demand” starting the week of the DEMA Show and beyond. View your favorite topics in-person and view the updates after the show to maximize your time on the show floor.

Emergency First Response Instructor Trainer

Thursday, 20 November: 12:00 – 5:00 PM PST

Fee: $695 US; online event

As an Emergency First Response® Instructor Trainer, you unlock the power to help create more EFR® Instructors – which means more people to teach critical emergency care skills to others, while also increasing your income. This half-day virtual program is open to EFR Instructors who have completed the preparatory online components and conducted at least five EFR courses or issued at least 25 EFR course completion cards. This program includes access to the online pre-study presentations and to the live online practical component. (Make sure you can run GoToWebinar and GoToMeeting software.)

Please register here or contact Lisa Joralemon at (800) 729 7234 (US and Canada only), or +1 (949) 858 7234, ext. 2552.

PADI Public Safety Diver and Advanced Public Safety Diver Instructor Update

Join this webinar to learn about the latest updates and news regarding the PADI Public Safety Diver, and the Advanced Public Safety Diver programs. You will learn more about teaching these recently revised and expanded courses, and how to get involved.

PADI TecRec Instructor Update

Review recent changes made to PADI TecRec® program standards and conduct recommendations including the Tec Diver, Tec Trimix, Tec Sidemount, Tec CCR Diver courses, as well as some TecRec distinctive specialties. This update also looks at future plans, course linking, marketing, and other important logistical considerations.

Freediver Instructor Update

Navigate through essential updates regarding the PADI Freediver™ program, as well as related standards and conduct recommendations. Discover innovative marketing approaches and material considerations along with future developments, distinctive specialties, and other invaluable program opportunities.

Mermaid Instructor Update

Explore the latest enhancements in the PADI Mermaid™ program along with related standards and conduct considerations. Immerse yourself in effective marketing strategies and make the most of PADI Mermaid eLearning® offerings. Also, look at future developments, distinctive specialties, and other important program opportunities.

Grow Your Business with Niche Markets

Ignite your entrepreneurial spirit and uncover the secrets to leveraging niche diving markets for exponential growth in training, travel, and sales. Discover how the PADI TecRec, Public Safety Diver, Freediver, Mermaid, and Adaptive Techniques® programs can revolutionize your business landscape!

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