Every day, divers and potential new divers all over the world are Googling the best places to go diving. One of the most common scuba travel searches is:
“Diving in [location]”
When they hit Enter, there’s a good chance they’ll land on a PADI Dive Guide page.
With more than 700 SEO-optimized destination pages — covering countries, regions, and even specific dive sites — PADI Dive Guides attract over 900,000 organic sessions a year. They offer the most relevant, trusted information about diving in an area, and they give travelers the ability to book diving in just three clicks.
Better than any travel guide, these pages put your dive business right where divers are making decisions.
How Dive Guides Pages Work for Your Business
In addition to insightful and SEO-optimized content, each Dive Guide connects users directly to Dive Shop Locator (DSL) listings, which is where your dive shop profile lives.
Every PADI store in any given destination is linked to that area’s Dive Guide page. Your listing includes a “Contact Shop” form — so direct leads land straight in your inbox. Through padi.com’s reach and global marketing, you can attract more new divers without extra effort.
In addition to the Dive Shop Locator, you also have the opportunity for your PADI Dive Center, Resort or Liveaboard to appear in the following tabs on the Dive Guide menu, depending on the offerings you have available through PADI Travel and PADI Adventures:
- Dive resorts
- Liveaboards
- Courses
- Diving
- Conservation
When you list your offerings on PADI Adventures, they automatically appear on the relevant Dive Guide pages, giving you visibility and multiplying your booking opportunities.
Level up on Dive Guides
Here’s how to make the most of PADI Dive Guides.
Showcase Your Local Expertise
You’re more than a dive operator, you’re a local expert. Contributing to your local Dive Guide could get your dive center name known as a recognized source. You’re not just selling dives, you’re shaping how the world sees diving in your destination.
How to contribute:
- Open the Dive Guides tab in your Extranet.
- Browse or filter by area to find your local guide.
- Add your content and click “Send for review“. The Dive Guides Team will handle the rest.
List Your Activities on PADI Adventures
PADI Members who use PADI Adventures to increase their dive and course bookings receive the bonus of having their dive offerings appear on Dive Guide destination pages.
List your activities on PADI Adventures and promote the unique experiences customers can join in your area. This makes it easy for divers to immediately book online while their interest and enthusiasm are high.
Dive Guides Need Your Adventures
Destination pages already feature stunning videos, captivating images and rich, dive-expert-written info, but some are still missing bookable activities.
This is your chance to be the first. When you list your fun dives, courses, and events on PADI Adventures, you fill that gap and grab prime real estate to be seen by highly motivated divers.
Divers are already:
- Watching the destination videos
- Reading about your dive sites
- Planning their trip
With your activities listed, they’re just one click away from booking with you.
The Power of Videos: Travel Inspiration
Another place that brings users who search for inspiration right down the booking funnel is PADI’s popular “Diving in…” YouTube videos. These videos showcase the highlights of diving in destinations worldwide. The main call to action? Visit the Dive Guide page. If your activities are there, these videos drive inspired divers straight to your booking buttons.
By leveraging the full power of PADI’s high-traffic Dive Guide landing pages, your bookable Adventures aren’t just a “nice to have,” they’re your direct line to divers who are actively researching, inspired and ready to book. Make sure you’re visible where it matters most. Be seen where divers are searching.
