In the world of vacation planning, the competition for vacationers’ attention is fierce. Not everyone is ready to dedicate half of their precious vacation time to trying a new experience, no matter how thrilling it might be. For PADI Dive Centers, it becomes then crucial to adapt and diversify their offerings to meet the varied interests and time constraints of potential customers. This strategy not only has the power to boost the appeal of scuba diving but also entices vacationers to choose diving as a must-do activity during their holiday time.
Why Is It Important To Act Now?
When you list your courses and activities on PADI Adventures, you not only enhance the exposure of your operations to those browsing PADI.com, but also to a large audience of non-divers and occasional divers who book their activities online on other platforms.
Via the current exciting partnerships with Klook, Decathlon, Edelweiss, Condor and Check24, your products are also made available to a large audience of non-divers and occasional divers who you have the opportunity to call “your customers” by simply uploading your courses on PADI Adventures.
Making your activities available on external platforms presents an excellent opportunity for new diver acquisition. To be successful, it is crucial to list online products that are in high demand in your specific location. The good news is that PADI dive shops can benefit from PADI’s insights through traffic analysis and the time spent on product pages. This information allows dive shops to identify which products have the highest potential to be booked, ensuring they focus on the most sought-after activities.
Understanding the Vacationer’s Mindset
Vacationers, especially those who are not necessarily committed to try or practice scuba diving, often browse online for “things to do” during their average one-week vacation. These travelers seek diverse experiences and want to maximize their time engaging in multiple activities. To attract these potential divers, it’s essential to present enticing and accessible diving courses online and experiences that cater to their initial preferences.
Diving Is Easy!
For customers who are not highly committed to scuba diving, it is always a good idea to emphasize that diving is easy, doesn’t require any previous experience, includes professional guidance and may be experienced via a wide range of courses with different durations.
For these customers, it is crucial to perceive that virtually anyone above 10 years old can quickly and safely get in the water. Offering a quick online booking experience with instant confirmation on PADI Adventures is an additional lever to communicate that diving is an accessible activity, similar to many others that can be experienced for the first time during one’s free time, either on holiday or at their home location.
Target & Variety
How can you diversify your listed course to inspire more non-divers to visit your dive center? Take advantage of PADI’s business knowledge and insights and be smart with what you offer depending on your location.
Beach Destinations: For PADI dive stores located in beach destinations, the following beginner program can significantly boost your booking revenue. Make sure you list these courses on PADI Adventures:
- Scuba Diver course
- Open Water Diver Referral course Part 2 (Open Water Dives)
- Open Water Diver course
- Discover Scuba Diving (DSD)
Domestic Locations: PADI stores that are not located in predominantly holiday destinations can attract non-divers by listing online:
- Open Water Diver Referral course Part 1 (Theory and Pool)
- Open Water Diver course
These options allow new divers to start their diving journey at their convenience and complete the certification process either at home or on their next vacation.
Flexibility
Give customers flexibility by offering both PADI Open Water Diver Referral course, PADI Scuba Diver program and full PADI Open Water Diver course options.
The Open Water Diver Referral course excels in three key areas: flexibility, comprehensive training, and full certification. This makes it a valuable tool for maximizing vacation time.
The Scuba Diver program can be an excellent tool for attracting new customers, offering a shorter, accessible entry point that fits perfectly into their vacation plans. This introductory course can capture their interest and set the stage for future dive training, with the option to upgrade to the full Open Water Diver certification.
Providing flexible course options encourages customers to return to your dive center for further training. Students who complete the Scuba Diver program often come back to upgrade to the full Open Water Diver certification, fostering long-term relationships and returning business.
By smartly marketing your beginner diving courses alongside your fun dive and snorkeling trips, and offering a range of flexible options, you can attract a broader audience and turn more holidaymakers into divers. The key is to provide convenient and engaging options and make the booking process as seamless as possible. Ultimately, the goal is to get more people to walk through the doors of your dive center, ready to discover the underwater world with YOU.
Get into it today! Our PADI Adventures Team is available for 1:1 Business Support in English, Spanish, Arabic and Italian. Email the team at [email protected].
