New PADI Tools

two divers explore a coral reef underwater

How To Turn the Master Scuba Diver Challenge Into a Year-Round Growth Engine

The PADI Master Scuba Diver Challenge is the perfect way to re-engage certified divers, create momentum and keep customers connected.

A group of divers in front of a wreck

How PADI Club Transforms New Divers Into Loyal Customers

Read all about the essence of PADI Club and how it can help you turn first-time divers into lifelong passionate divers and customers.

PADI Dive Guides: Be Seen Where Divers Are Searching

PADI Dive Guides pages, which are available for destinations around the world, put your dive business where divers are searching and booking.

PADI Asia Pacific Career Opportunity: Instructor DevelopmentConsultant (East Asia)

We have a new career opportunity for an Instructor Development Consultant (East Asia), preferably based in the Philippines or Malaysia. Main duties include ensuring arrangements for the conduct of IEs and other ID events in the region, representing Instructor Development to the PADI Membership, promoting PADI Instructor Development, and assisting PADI Course Directors and PADI...

New Dive Industry Study Finds PADI Members Earn More, Perform Better, and Inspire Greater Consumer Trust

Independent Boston Consulting Group (BCG) research shows PADI’s global membership outpaces competitors in revenue, productivity, and brand loyalty.

Two divers exploring the wreck

Turn Local Knowledge Into Global Bookings: Make the Most of the Dive Site Locator

Contributing to the PADI Dive Site Locator is quick and impactful. Grow your bookings and boost your business visibility.

A scuba diving instructor signalling "ok" underwater to two other divers.

Fuel Your 2025 Growth With the PADI Certification Stimulus Challenges

Take advantage of the Refer-a-Friend and Master Scuba Diver Challenges to boost your business and increase customer engagement.

What 25 Years of Sustainable Diving Looks Like: Lessons From the Field

Read all about AquaMarine Bali's lessons from 25 years of environmental responsibility, local empowerment, and personalized diver experiences.