As a PADI Member, you are part of the world’s largest community of scuba professionals. Although we live in many countries and speak different languages, we share a passion for adventure and a love for the underwater world. You’ll share unforgettable underwater adventures with others – transforming their lives and enriching yours.
As a PADI Member, you also have access to a range of powerful benefits. In addition to unparalleled brand recognition and consumer demand, PADI Membership includes access to the latest industry and training updates, business support, marketing tools, risk management resources, customer support and more. Your PADI Membership works to support your commitment to education, exploration, community and conservation, but it also gives you much more than that.
Did You Know …
You provide the world’s most sought after training.
Globally recognized as the industry leader, eight out of 10 divers worldwide choose PADI and choose to dive with PADI Dive Centers and Resorts, with 74% telling us that they had heard of PADI before booking a course.
As a result of this, over one million PADI certifications are issued annually, and 99.4% of these divers would recommend a PADI course to their family and friends*.
What does this mean for you?
Your PADI Membership ensures that you are front of mind for divers of all levels, and a powerful combination of PADI marketing and consumers’ recommendations ensures that your audience is growing every day.
*Source: 2024 PADI Open Water Diver survey data
The tools for success are at your fingertips.
PADI’s marketing horsepower is unique within the dive industry, with diver acquisition and retention marketing campaigns taking place globally, all year round. Promotion for PADI Dive Centers, Resorts and training courses takes place across multiple channels, including growth partnerships, influencer marketing, out-of-home advertising platforms and consumer events. At the time of writing, PADI social media channels are home to the biggest – and, crucially, most engaged – diver community, with over 6.1 million followers inside and outside the dive industry.
Global marketing campaigns, such as Live Unfiltered, the Master Scuba Diver Challenge and Become a PADI Pro, benefit from a high level of investment from global PADI teams, and, in turn, work hard for PADI members, producing customizable marketing assets and easy-to-integrate messaging translated into 18 languages.
What does this mean for you?
Regardless of the size of your team, or the time you have available to dedicate to marketing, you can take advantage of best-in-class marketing support and tools help you acquire more customers and keep them coming back to you. All marketing toolkits, images, videos and advice are available free of charge to PADI Members, through the Marketing Hub within the PADI Pros’ Site.
PADI Members are center stage.
When it comes to media outreach and press coverage, PADI Members can proudly say that they are the center of attention. We have some impressive stats: PADI’s 33 billion PR impressions annually in 112 countries account for 84% share of voice for coverage mentioning diver training agencies, further amplifying the 2.7 million monthly PADI.com visitors.
What does this mean for you?
In reality, this means that every time diver training agencies are mentioned in the press, there is an 84% chance that the focus is on PADI. The other agencies globally, combined, make up the remaining 16%. And where PADI is mentioned, we bring our members with us. Check out some of our most recent coverage in TIME Magazine, Vogue, Women’s Health and National Geographic.
Your profitability is our focus.
You grew your team just by becoming a PADI Member! Backing you is the industry’s largest business support team, here to provide bespoke member support which focuses on your success. Combine this with profitable training programs, meaning each transaction earns more for you. And then add to this resources like the PADI Dive Shop Locator and the PADI Adventures booking platform as well as access to our team’s extensive industry and travel expertise, and you can be assured that the PADI ecosystem is working tirelessly to drive divers to you. If you need any additional support as you continue to build a winning team, know that you are part of the largest professional network in the industry. With the most dive professionals of any organization, and the ability to post your job vacancies on the PADI Job Board, you’ll find the right dive pros for your business.
What does this mean for you?
As well as ensuring that you’re getting the best deal for your business, we’re working behind the scenes to put your services in front of as many divers as possible, 24/7, wherever you are in the world.
We share your obsession for creating positive ocean change.
You are part of the largest global community of dive businesses and pros who lead the charge to protect the ocean with every certification issued.
With the support of Blancpain, official partner of the PADI Blueprint for Ocean Action and founding partner of Adopt the Blue, PADI AWARE continues to invest in and activate community members to Adopt the Blue. The program aims to accelerate the establishment of MPAs for protection and conservation by providing multiple pathways for PADI Dive Centers, Resorts, Professionals, Divers, and other ocean enthusiasts to get actively involved in conservation at both the local and global level. In 2023, we reached 2,000 Adopt the Blue sites, the critical mass needed to begin deeper engagement into the largest network of underwater sites for conservation action.
Parallel to this, PADI Eco Centers are a driving force in ocean conservation. These centers are recognized by PADI for their dedication to marine biodiversity, community resilience and dive industry sustainability. Thanks to the Adopt the Blue program, PADI Eco Centers actively promote conservation through citizen science, policy advocacy, and education. Furthermore, by working with PADI’s partner, The Reef-World Foundation’s Green Fins Initiative, PADI Eco Centers operate with world-leading environmental best-practice. They have reduced their environmental footprints by embedding sustainability throughout their businesses.
But the work doesn’t stop there. To date, PADI divers have reported 2.3+ million pieces of marine debris, using the world’s largest underwater marine debris database. All PADI Pros (Assistant Instructors and above) are now automatically enabled to teach the Dive Against Debris course, and these actions sit alongside continued campaigning to end plastic pollution for good as we actively participate in the United Nations debate around the Global Plastic Treaty.
What does this mean for you?
As well as being part of a global movement to protect our blue planet, as a PADI Member, you can benefit from the global measures put in place. Supporting positive change in ocean conservation is the right thing to do, but it’s also a smart business choice, as more and more consumers actively seek eco-friendly dive operators and experiences. The most recent Green Fins survey reported that 85% of divers indicated they find it hard to see if a resort is sustainable, while 83% want education on sustainability and protecting marine life on vacation. There is a broad range of options open to you, from teaching conservation courses to organizing events or becoming an Eco Center, all of which speak to this large proportion of eco-conscious divers and will support you in driving future business.
