Divers and non-divers alike are typically drawn to freediving for its ability to offer a serene and adventurous connection with the underwater world, personal growth, a sense of community, all while promoting environmental awareness and requiring minimal equipment compared to scuba diving.

As such, the demand for PADI Freediver courses is surging worldwide and as a PADI Professional, dive center or resort, incorporating freediving into your business can diversify your product offerings and generate additional revenue streams.

We’re thrilled to introduce the brand-new PADI Freediver Marketing Toolkit, designed to empower PADI Members like you in promoting PADI Freediver courses at your dive shop. This toolkit features captivating imagery and customizable campaign assets, focusing on four key areas:

  • Diver Acquisition
    Explore the underwater world on a single breath.
    Become a PADI Freediver
  • Continued Education
    Master the art of freediving.
    Improve Your Freediver Skills
  • Pro Acquisition
    Turn your freediving passion into a profession.
    Become a PADI Freediver Instructor
  • Lifestyle
    Unleash your inner freediver
    Explore PADI Freediver Courses

Within the PADI Freediver Marketing Toolkit, PADI Members will find a range of marketing assets to inspire their audiences to try freediving or continue their education. These resources include:

  • A comprehensive image library for Freediving images and videos
  • Customizable social media posts, email headers, and web banners
  • A comprehensive reference library complete with links to insightful marketing and freediving blog articles and webinars

The all-new PADI Freediver Marketing Toolkit is available in 18 languages, including: English, Dutch, French, German, Italian, Korean, Portuguese, Spanish, Russian, Polish, Arabic, Castilian Spanish, Chinese (simplified), Chinese (traditional), Indonesian, Malaysian, Thai, and Japanese.

To access the toolkit, simply navigate to the PADI Pros’ Site Marketing Hub > Marketing Campaigns > PADI Freediver.

Download The Freediver Marketing Toolkit

If you have any questions about integrating the PADI Freediver program in your dive shop, please contact your PADI Regional Manager. For assistance with any of the marketing tools provided, the PADI Marketing teams are here to support you.

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