PADI Club™ is the world’s largest community of ocean lovers and scuba divers. Club members dive more, buy more gear and take more continuing education courses than their non-Club peers*. The even better news? You can sell a PADI Club membership with the same easy process as selling an eLearning course through ‘Courses and Programs’ on the PADI Products page. Earn additional revenue and utilize Club’s consistent marketing efforts to get more people through your doors and keep their dive journey active. 

Through this program, new Club members you sign up are automatically affiliated with your business and will see that affiliation in their emails and on their benefits dashboard – constant reminders that their dive experience goes through your business. Take advantage of the Club/eLearning Bundles and eLearning products with the PADI Club 20% off member benefit applied, and help your new divers save on courses and remain active all year long. 

See our ‘How to Sell PADI Club’ document to learn how to organically upsell Club to your customers.

a diver explores a coral reef in Belize

PADI Club Is Good for Divers

Club provides ongoing inspiration and incentives to keep divers returning to PADI Dive Centers and Resorts for more training, gear and experiences. In the most recent Club member survey, members ranked their top four benefits as:  

  1. Annual subscription to Scuba Diving® magazine
  2. eLearning course savings
  3. The free PADI ReActivate® Refresher
  4. Club Speaker Series events

PADI Club can help give your continuing education programs a healthy enrollment boost. Members can redeem their 20% eLearning course savings with you** or during purchase at PADI.com. You get more continuing education sales and still enjoy your full eLearning revenue share. 

The FREE online PADI ReActivate Refresher helps Club members renew their dive skills and expand their dive safety knowledge online, then connect with their dive center or resort and instructor for in-water skill review. And 49% of Club members redeeming this benefit go on to engage in continued education certification (compared to 35% of non-Club members)!

In the live Club Speaker Series webinar, panelists discuss ocean-related topics in a virtual setting, connecting divers even when they can’t get in the water. Host a social event to bring ocean enthusiasts together and cultivate excitement around diving. 

Learn More About PADI Club

PADI Club Is Good for Your Bottom Line

PADI Club offers a range of benefits that support business growth by driving continuing education, fostering diver loyalty, and enhancing customer lifetime value (CLV). Here’s how it can boost your business: 

  • Increase in Continuing Education Sales: Club members receive 20% off many eLearning courses, driving up enrollments and making it easier for divers to continue their training. Plus, when Club members redeem the 20% eLearning course savings during the eLearning purchase process at PADI.com, there is no reduction applied towards your revenue share. 
  • Support for Long-term Loyalty: Through exclusive discounts, events, and a seamless eLearning experience, Club keeps divers active and fosters loyalty that boosts CLV.  
  • Consistent Marketing Support: Club offerings like Scuba Diving magazine and celebrity webinars keep divers engaged year-round, allowing dive shops to benefit from continual marketing touch points. 
  • Enhanced Dive Safety: With PADI ReActivate® and DAN® resources, Club members are encouraged to refresh skills, benefiting dive businesses. Recent research also shows that increased ReActivate completion through PADI Club results in added continuing education course sales at PADI Dive Shops, further benefiting your CLV. 
  • Support for Ocean Conservation: PADI Club allocates 5% of member fees to PADI AWARE™, attracting divers who value sustainability. 

PADI Club, therefore, not only keeps divers engaged but also supports dive shops with ongoing sales and marketing opportunities, aligning with both business and conservation goals. 

Read More About the Benefits of Selling PADI Club
scuba diving magazine as a Club benefit

Showcase the Scuba Diving Magazine Benefit

Are you interested in sharing Scuba Diving magazine with your customers to show them this part of the value of a Club membership? A subscription to the physical magazine is one of the most popular and recognizable benefits of being a Club member in the United States, and the access to the digital magazine is popular with Club members worldwide. Our editorial and design teams work hard to make sure we have a vibrant, informative product to share with the scuba diving audience. If you’d like to take part in showcasing the magazine within the United States, we’ll send you up to 10 copies of Scuba Diving magazine per issue. 

In addition, all PADI Dive Centers will have access to our Club Sales Kit: 

If you want to take part in this program, please contact your PADI regional team.

*Data from actual Club Member behavior and a 2023 Scuba Diving magazine reader survey. 
**Currently five products are available for you to sell directly with more rolling out soon. 

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