3 Free Digital Marketing Tools You Should Be Using

We all know that running any business, let alone a dive shop, can be extremely time consuming. There usually isn’t enough time to think about marketing strategies or how you could be improving your social media efforts online. But what if we told you that there were free tools that could help your digital marketing become more autonomous and affordable? Keep reading to find out three free marketing tools that will be sure to give you the competitive edge needed to improve your presence online.

1. Facebook Creator Studio

If you have a Facebook Page connected to your business Instagram account, it’s likely that you have seen or even used, Facebook Creator Studio. Released in 2018 to all Facebook users, Facebook Creator Studio allows you to publish, schedule and manage content across multiple Facebook Pages and Instagram accounts, in one single place. Not only can you manage all of your Facebook and Instagram content here, but you can also analyse your post performance, view your audience insights and even comment and respond to all messages from both platforms.

So how can Facebook Creator Studio benefit your dive shop? One word – scheduling! It’s something that can take a while to set up but once it is, it can be extremely valuable to your business. Instead of having to quickly find a social post the day it has to be posted, you can carefully plan out your posts to make sure that you’re only publishing high quality content that’s going to benefit your business. If you haven’t tried Facebook Creator Studio, we recommend connecting your business Instagram account and getting to know all of the incredible features available to you.

2. Canva

If you’re tired of having to outsource your graphic design projects, you’re going to love this next marketing tool. Canva is a free graphic design platform that allows anyone to create visual content with no design skills needed. Whether you’re wanting to create quality content that can be shared on your social media, website, newsletter, or as any other form of visual content, Canva is an extremely valuable tool for all businesses. Once you create a free online account, you will have access to millions of stock images, fonts, templates and illustrations, making it remarkably easy to be creative. With Canva’s simple drag and drop interface, you will be able to design an engaging Instagram story or a new email header within minutes (and for free).

3. Linktree

We don’t often think about the link in our Instagram bio as being the stepping stone to a potential sale, but why would we when Instagram only allows us to use one link? This is where our final digital marketing tool comes in. Linktree is a free bio link tool that allows you to connect your audience to all of your content (blog, social media pages, website etc.) with just one link. Set up your Linktree, add it to your Instagram bio and connect your audience to your entire online world within minutes.

For additional information about the features on both Facebook Creator Studio and Canva, you can view PADI’s ‘Introduction to Canva and Facebook Creator Studio’ webinar. For additional information or assistance with any of these digital marketing tools, please contact PADI Marketing directly.