With the overwhelming support of the dive community over the last ten years, PADI Women’s Dive Day has unquestionably grown into a worldwide celebration that brings everyone together to foster a global community. Encouraging divers of all genders, ages, backgrounds, and experience levels to safely and confidently seek adventure and save the ocean. What began in 2015 to encourage more female participation in scuba diving has evolved over the years, gaining traction across this industry with both males and females alike. Since it began, tens of thousands of new and experienced divers have participated in more than 6,000 PADI® Women’s Dive Day events in over 100 countries worldwide.
This year, we invite divers to join the 11th anniversary of the global celebration on 19 July 2025 to help create a balance between humanity and the ocean. PADI Members are encouraged to host an event – in person or virtually – that celebrates the diversity of the dive community and nurtures the connection between our communities and the waters where we dive.
PADI Women’s Dive Day provides a unique opportunity to connect with your local dive community!
Here are five tips to make the most of PADI Women’s Dive Day 2025:
1. Host a local activity – Consider using PADI Women’s Dive Day as an opportunity to invite new and existing customers into your shop. Invite your community to join you for a local dive to explore a new dive site – some people may not be aware of all the great adventures waiting to be had near their own backyard. Alternatively, give the day a conservation focus and plan a Dive Against Debris to clean up a nearby site.
2. Run Women’s Dive Day courses – Women’s Dive Day offers an excellent opportunity to get new divers certified and help existing female divers continue their education. Offer try-dive experiences, like DSDs, or plan an Open Water Diver course for women in the local community. Schedule Rescue Diver courses to build confidence and create capable divers. You can also encourage your female divers to complete a specialty they might not have tried before – like Night Diver or AWARE Shark Conservation.
3. Celebrate with the global dive community – If you’re not able to host an event this year (or even if you are!), join the world’s largest dive community and take part in the PADI organization’s robust lineup of online content and social activations that celebrate the female dive community and the important role they play in improving ocean health. On July 19th, join PADI on Facebook and Instagram for PADI Women’s Dive Day posts. Leading up to the day, explore blog articles and videos at padi.com/women. Share this content and invite your divers to follow along with the #padiwomen and #padiwomensdiveday hashtags. Or, spotlight women on your team who are having an impact on the local community or ocean health. Share their stories on your social media channels using #padiwomen.
4. Market your event locally – Invite your divers, potential customers, and women in your local community to celebrate with you. Download the PADI Women’s Dive Day Marketing Toolkit for various marketing assets, including social posts, images, email headers, and a press release template. Be sure to tag your photos and posts with #padiwomen and #padiwomensdiveday.
5. Benefit from PADI Marketing horsepower and register your event – PADI Dive Centers, Resorts, and Professionals can easily register their events on the PADI Conservation Activities Locator via PADI Adventures to generate awareness of their events. The PADI Marketing Team will be driving potential new students and experienced divers to find an event near them through communications, marketing, and public relations efforts. Registering for your event has never been easier! Log in to the Extranet to register your event now. It’s easy! Simply create an Adventure – a PADI Course, Dive Trip, Snorkelling Trip, Social Event, or Conservation Activity – and tag with the “Women’s Dive Day” Special Event.
Thanks for supporting the dive community and for helping to create balance between humanity and the ocean. Let’s make PADI Women’s Dive Day the most celebrated day of diving on the planet.
Photos from #padiwomen
