When a diver gets PADI certified, it’s the beginning of a lifetime of adventure. PADI Club, the world’s largest diver community, helps your divers get the most from their dive lifestyle. Club provides tools, inspiration and incentives to keep divers returning to PADI Dive Centers and Resorts for more training, gear and experiences. Club membership is not only good for divers, but also for your dive business.
More Revenue
Originally, a PADI Club membership was only available for divers to purchase through PADI.com. Now, that’s changed.
PADI Dive Shops can sell Club memberships directly to consumers, either as a standalone product or as part of a Club and eLearning™ bundle. Bundling Club with a continuing education course creates a natural, high-value upsell opportunity and provides divers with more motivation to keep training.
Even better, when a diver purchases Club from your shop, your dive center will feature on that Club Member’s benefits page and marketing communications. It’s an effective way to reinforce your role as their local dive resource and stay top of mind.
More Continuing Education
If you’re interested in giving your continuing education programs a healthy enrollment boost, PADI Club can help. When you enroll divers in the Club, they get up to 20% off PADI eLearning® programs including Advanced Open Water, Rescue Diver, Enriched Air Diver, Wreck Diver, Night Diver, Boat Diver, Deep Diver, Digital Underwater Photographer, Dive Propulsion Vehicle (DPV) Diver, Drift Diver, Dry Suit Diver, Equipment Specialist, Peak Performance Buoyancy, Search and Recovery, Underwater Navigator, Dive Theory Online and Emergency First Response.
In a Club member surveys, nearly 67% of the respondents rank course savings as one of the top valued benefits, along with the online ReActivate refresher course . And, nearly 28% said they had taken advantage of the Club eLearning benefit.
Here’s the best part for your business. Club members can now redeem their savings either at PADI.com, or with you directly in-store. Either way, you still benefit from the revenue share from your Club members. For in-store sign ups, you have the flexibility to price courses your way (such as including the in-water training), while Club members enjoy the savings and you enjoy the earnings.
More Marketing
We all know how important ongoing marketing is for diver acquisition and retention. But, with so many aspects of dive business to contend with, it’s challenging to keep up with monthly marketing communications. Scuba Diving® magazine, the official publication of PADI Club, is delivered to divers ten times each year, providing ongoing inspiration to keep divers connected to the sport. Additionally, the PADI Club Speaker Series brings divers face-to-face with some of the most interesting people in the dive industry, with live Q & A sessions to help them feel an ongoing connection to the sport.
Leverage Scuba Diving® magazine content and quarterly Speaker Series as a means of building connections by bringing your local dive community together for social gatherings at your shop. Generate interest and excitement around your upcoming dive trips by sharing articles that feature your trip destinations. Look for gear features to help promote the equipment lines you carry.
More Dive Safety Resources
PADI Club includes a variety of tools to help divers refresh their skills and expand their dive safety knowledge, starting with access to PADI ReActivate® online. Club members can review important dive safety information online, then choose to connect with their dive center, resort or instructor to review their in-water skills. Club membership also includes access to the Divers Alert Network® (DAN®) safety resources, including a DAN Prepared Diver course to help divers understand common, preventable mistakes that can lead to dive accidents, and how to avoid them. The Club member survey confirms divers value these tools with more than 29% of respondents taking advantage of PADI ReActivate®, and nearly 26% taking advantage of DAN Prepared Diver.
While the above resources are perfect for all divers, you can also feature these benefits and promote PADI Club membership to engage inactive divers and get them back into the sport.
More Ocean Saving Resources
When divers join PADI Club, 5% of the annual membership fee is donated to the PADI AWARE Foundation™, helping to support ocean saving initiatives addressing marine debris and marine animal protection, and providing critical funding for the AWARE Community Grant program.
The more Club members, the more funding for critical ocean saving initiatives. And, that’s just good for everyone!
More Member Insights
Understanding and engaging with your Club members also just got easier. The new Club Subscriber Report, available through the PADI Pro Portal, provides a comprehensive view of all active Club Members affiliated with your dive center, whether they purchased through your B2B Club code or affiliate link. You’ll be able to view essential details like the date they joined PADI Club, renewal dates and expiry status.
The Club Subscriber Report allows you to stay connected with your PADI Club customers and keep them engaged with your dive center. It’s a simple way to support retention and strengthen long-term relationships.
More Business for Your Business
If you’re looking for ways to keep your divers active, engaged, aware and involved, PADI Club has much to offer. Increased access to sell Club member products, and new tools like the Club Member Report, there’s never been a better time to leverage PADI Club for growth.
