PADI Club™ is designed to give real value to PADI Divers and clear and measurable business benefits to you. Here’s what it is, how it work and why it’s worth incorporating into your daily operations.
What Is PADI Club?
For consumers, PADI Club is a membership that gives divers the benefits they value most, including:
- A free PADI ReActivate® (value is higher than the annual membership fee for Club)
- Up to 20% off future eLearning courses
- A free, exclusive PADI Club eCard
- A subscription to Scuba Diving® magazine
- Access to exclusive stories, events and diving content
- 5% of every membership supports PADI AWARE Foundation®
- Ongoing updates and new benefits added regularly
For PADI Members, PADI Club is a diver retention and revenue tool that helps your dive business:
- Retain more divers over time
- Improve margins on courses you already offer
- Increase long-term value for both the diver and your busienss
PADI Club offers great value for money. If you make these values clear to your customers, they will become more engaged and active in your dive center, leading to clear long-term business benefits.
As divers, we know how hard it can be to decide which courses, resources and materials are worth investing in. PADI Club makes the decision-making easier and more effective, because when there are only benefits to be had, all that remains is to explain how to sign up.
Why Should You Offer PADI Club?
There are more than nine excellent reasons why PADI Club will benefit your business, but here are a few of the most evident and important.
1. PADI Club Brings Divers Back
Club members are more likely to stay active in diving. The free ReActivate program helps get them back in the water with confidence, and the 20% eLearning discount gives them a clear incentive to take another course with your business.
2. You Earn More on Each Course
If a diver is already a Club member, you can access specially discounted eLearning pricing — typically up to 20% lower than standard rates. This increases your margin without raising prices or offering discounts.
3. You Add Value Without Complexity
Bundling Club with a course is almost the same cost as the standalone eLearning, but the bundle gives the diver access to free ReActivate and future discounts — great value with no need to discount your own training fees.
4. Your Store Stays Visible in Club Members’ PADI Accounts
When a diver joins Club through your store, they are automatically affiliated with your dive center. That means every time they log into their PADI account, access benefits or buy another course, your dive center remains visible.
5. You Reduce Diver Drop-off
It’s common for divers to complete their Open Water Diver certification and disappear. PADI Club helps prevent this and boosts customer retention. It keeps new divers engaged, motivated and better informed, making it easier for you to upsell Advanced Open Water Diver, Rescue Diver, and Specialty Diver courses.
6. You Save Money on ReActivate
Rather than pay per ReActivate eLearning code, offering Club provides better value to the diver while saving you money. You can also switch unused ReActivate codes for Club memberships — ask your Regional Manager if you’d like help with this.
7. You Align With Diver Values
5% of each Club membership supports marine conservation through PADI AWARE®. This adds purpose to the purchase and helps you align with increasingly environmentally conscious divers.
8. You Create Stronger Long-Term Relationships
Club isn’t just about one course. It creates continuity. The diver remains connected to PADI, receives valuable updates and stays in the mindset of ongoing training and travel. These divers are more likely to keep diving — and more likely to do so with you.
9. You Have a Reason To Reconnect
Club gives you a simple, compelling reason to re-engage your existing client base. Offer them a discounted Club membership with free ReActivate to get them back in the water, and then discuss the next steps with them.
How To Sell PADI Club
You can incorporate PADI Club into your offering in three easy ways.
Option 1 – Include Club With a Course (Bundle Code)
You can offer Club as part of Advanced Open Water Diver, Rescue Diver or Enriched Air (Nitrox) Diver.
- OWD + Club: Code 60376-9
- AOW + Club: Code 60379-9
- Rescue + Club: Code 60380-9
- EANx + Club: Code 60381-9
- Dry + Club: Code 60382-9
- PPB + Club: Code 60383-9
- AWARE + Club: Code 60384-9
Option 2 – Sell Club on Its Own
This is ideal if a diver only needs to do a ReActivate program, but the option also leaves room for future discounts.
- PADI Club Membership: Code MPC40955
Option 3 – Order Discounted eLearning for Existing Club Members
Once your customer has joined PADI Club, you can use special discounted eLearning codes (ending in “CLUB”) to save money when assigning their next course.
Examples:
- Advanced Open Water Diver
- Rescue Diver
- Enriched Air (Nitrox) Diver
- Deep Diver
- Dry Suit Diver
- Peak Performance Buoyancy
- Wreck Diver
- Night Diver
- Emergency First Response® (EFR®) Primary & Secondary Care
Provide Value With PADI Club
In short, PADI Club keeps divers committed to their diving education, strengthening their sense of belonging in the diving community. You can get started right away. If you’d like to explore how Club can work for your business, or you would like to exchange unused ReActivate codes for Club memberships, please contact your Regional Team.
