PLEASE USE THE UPDATED 2021 EMEA MARKETING RESOURCE HUB
With all the uncertainty surrounding the recent Covid-19 pandemic the PADI EMEA team have created this hub to highlight all the PADI business and marketing resources available to you. As this is an evolving situation this post will be regularly updated with the latest available information.
Global PADI Communications
- Solidarity and Unity: Our Greatest Strengths in Saving the Ocean
- The Importance of Local Diving
- Diving is Reopening
- 16 Ways to Support Your Favorite Dive Shop During These Unprecedented Times
- Keeping Business Open Even When the Lights are Off
- Community, Connections and Distant Socializing
- Coming Together in Crisis
- Support for Dive Shops and Resorts Through These Disruptive Times
- Instructor-Led Online Learning
While most of us around the world are taking an extended break from diving, we find ourselves missing the ocean we love. But during this time of pause, we are seeing positive impacts on the natural world as daily habits that stress the environment are on hold. View video
Diving wouldn’t be possible without our community-based dive shops, and we want PADI Dive Shops there for us as divers when we are able to dive back in. They keep you connected to the sport you love and to the local dive community and right now, they your support more than ever. View video
There’s no doubt that the global coronavirus pandemic has disrupted dive travel and operations in an unprecedented way. While local diving is slowly beginning to show signs of recovery where possible, travel limitations and restrictions are causing extra challenges for our beloved PADI Dive Resorts, as they are highly dependent on inbound visitors. Now more than ever, PADI Dive Resorts (and the dedicated people that rely on them for their livelihoods) need the support of our global community of divers and ocean-lovers. Here are six tangible things that divers around the world can do to support PADI Dive Resorts during this especially difficult time – and give them hope for a brighter tomorrow. View video
Fuel Your Business with These New Tools
PADI Adventures App
The PADI Adventures™ app is designed to drive new and repeat business from occasional, lapsed or previously disconnected divers into their local PADI Dive Centers and Resorts as soon as diving is available. To prepare for a global consumer launch of the Adventures App, as many PADI Dive Centers and Resorts as possible need to be live and loaded to ensure this becomes a valuable tool for the global dive community. Learn more
PADI Adventures App Promotional Toolkit
You’ve listed your PADI courses, dive and snorkel trips on the PADI Adventures App. Now what? Let your divers know how easy it is to book their next dive adventure with you! We’ve developed a PADI Adventures promotional toolkit to help you do just that.
Covering email, social media, website and in-store, these marketing resources will help you engage your divers, drive demand and earn commission via PADI Adventures.
Post COVID-19 Marketing Toolkit
The PADI marketing team have created a post COVID readiness marketing toolkit to help you fuel your business as we adapt to the new normal.
Covering in-store, email and social media, this new PADI toolkit consists of marketing resources and templates to help you engage your customers and drive demand.
- Let customers know that you’re open.
- Showcase the fantastic dive sites available on their door-step.
- Get new and returning divers seeking adventure once more.
Best Practices as Local Diving Begins to Reemerge
As local diving begins to reemerge region-by-region around the world, PADI® Dive Centers, Resorts and Dive Boats are readying their operations to resume diving, training and business operations while responsibly reducing COVID-19 transmission risk. Though no business can guarantee zero risk, implementing a proactive policy to manage and reduce the threat of COVID-19, and implementing it consistently, is key to reducing the risk of spreading this disease and giving divers confidence to dive in again. To assist PADI Members in this effort, PADI has compiled resources and best practice recommendations for COVID-19 risk reduction.
Reduce Risk while reopening your operation
- Best Practices to Reduce Transmission Risk
- Poster – 8 Risk Reduction Steps for Divers
- TecRec and PSD Skill Conduct Recommendations During COVID19
- Travel and Diving Safety Tips During and After COVID-19
PADI Business Survival Webinars
The PADI EMEA team have put together a series of online webinars for our Members to keep you productive through this challenging time. Our Business Survival Webinars will focus on business, training and marketing and the live and recorded sessions will run through until the end of December 2020.
View schedule of live and recorded webinars
Business & Marketing Resources
- 4 Reasons to Do Your Next Scuba Diving Course Locally
- 10 Marketing Tips for PADI Dive Shops During COVID-19
- 10 Tips to Create an Engaging Email
- How to Optimize Your Google My Business Account
- 5 Ways to Stay Connected to Your Audience with Instagram Stories
- How a Blog Can Help Your Business
- 3 Free Digital Marketing Tools You Should Be Using
EMEA Dive Centre Health Check 2020
Whether you’ve been in the dive industry for many years or you’re a new PADI professional, here are some proven initiatives that can help drive your business further. View here
Marketing Resources
The 2020 PADI EMEA Digital Tool Kit is a comprehensive collection of PADI marketing collateral and business support materials for members. We’ve created a new section called ‘COVID-19 Resources’ to provide you with the most relevant marketing support:
- Post COVID-19 Readiness toolkit
- eLearning email templates
- Dive quiz template to keep your divers engaged
- Support your local dive centre infographic to share on social media
- COVID-19 best practice resources
Facebook Live Member Marketing Support Drop-in Sessions
Once a month we will be hosting Live drop-in sessions on the EMEA PADI Pros Facebook pages where members can ask our marketing experts any questions they have about marketing.
Next sessions:
- 21 September, 2020 – 19:00-19:30 BST
- 26 October, 2020 – 19:00-19:30 GMT
- 23 November, 2020 – 19:00-19:30 GMT
External Marketing Resources
- Canva: Fast-track your ability to create amazing designs. Canva’s tutorials have all the tools you need for your creative journey. View here
- Facebook: Managing through and building resilience during the COVID-19 outbreak – view here
- Google: Helping your business through COVID-19 – view here
- Mailchimp: Small Business Resources During COVID‑19 – view here
Industry News and Resources
British Diving Safety Group- COVID-19 release #1 Download here
The Dive Line Podcast, featuring PADI’s Rich Somerset. Listen here
Extended Support Hours for PADI Pros
We’ve extended our support hours to ensure we’re here for our members.
- Monday to Thursday: 7:15am to 5:30pm GMT, Fridays: 7:15am – 4pm GMT Our dedicated Support team are available via phone and email.
- Weekends: 8am – 4pm GMT – available via email.
Contact: [email protected]
Emails
PADI will be keeping all our members up-to-date through email communications. Please check the following to ensure you are receiving all emails during this time:
- Ensure your contact email is correct on the PADI Pros site
- Check your spam box. If PADI emails are arriving here update your email setting so they arrive in your primary inbox.
