With all the uncertainty surrounding pandemic, the PADI Asia Pacific team have created this hub to host all the PADI® resources available to you. As this is an evolving situation this post will be regularly updated with the latest available information.
Global PADI Communication
Stay up-to-date with the thoughts of Drew Richardson, President and CEO, PADI Worldwide. Read more.
Essential Business Survival Webinar Series
As part of our immediate membership support package to help stimulate business, we have created a series of webinars to help you through the current challenges and to set you up with business and marketing strategies to emerge stronger once the crisis is over.
View the Essential Business Survival Webinar Series and register your attendance via the below.
View Completed Webinars
- Adaptive Training Techniques During COVID-19
- Conducting Successful Online Training Sessions
- How to use the Digital Products for pro level training
- How to become a PADI Instructor & PADI Digital Product
- Marketing Best Practices during COVID-19
- Emergency First Response Training Opportunities
- Discover Scuba Diving Opportunities
- How to use Trip Advisor Part 1 – Beginners Class
- Conducting IDCs Using Distance Learning Techniques (by PADI Americas)
- Best Business Practices Part 1 – Business Planning, Selling at a Profit and Knowing your Competitors
- How to use MailChimp
- Best Business Practices Part 2 – Customer Service and Staff Training
- How to Market & Conduct the PADI Assistant Instructor Course
- How to Conduct a Virtual Professional Image Evaluation
- How to use TripAdvisor Part 2 – Advanced Class
- How to Market & Conduct the PADI Speciality Instructor Training
- COVID-19 Risk Reduction in Diving – Part 1 – General Considerations
- Introduction to Canva and Facebook Creator Studio
- COVID-19 Risk Reduction in Diving – Part 2 – Specific Skill Considerations
- Run and grow your business with a Customer Relationship Management (CRM) system
- Social Media Best Practices – Facebook & Instagram
- Becoming a PADI IDC Staff Instructor
- Strategies for Increasing your PRO Level Certifications
- Project AWARE Best Business Practices
- How To Manage Supervision Requirements While Socially Distancing
- How to Organise and Promote Domestic Dive Travel
- Outbound Tourist Market Opportunities
- Teaching the Next Generation – Youth Markets
- Get involved with the PADI Freediver Program
- Writing a Distinctive Specialty
- How to Create a Vibrant and Successful Continuing Education Program
- Rescue Course, How to Link, Promote and Special Considerations during Covid-19
- Creating and Managing a Dive Shop YouTube Channel
- 2020 Social Media Updates and Trends
- Take Your Business to the Next Level Using a CRM in 2021
- 7 Ways to Improve Your Website
- Introduction to TikTok and Instagram Reels
- Risk Management – Developing Good Judgement
- Important Trends in SEO
- Straight Talk Live
- PADI eLearning Marketing Toolkit
- How a Blog Can Help Your Dive Shop
- PADI Mermaid Program Webinar
- Introduction to Google My Business
- Facebook Group Best Practices for PADI Dive Shops
- PADI Divemaster Marketing Toolkit
- Canva Graphic Design 101
- What is Online Advertising?
- Adapting to Change
- 10 Simple Ideas to Successfully Implement Family Dive Programs
- Tips for Successful Email Marketing Campaigns
- Diver Acquisition Marketing Toolkit
- Digital Products Workshop
- Online Advertising Best Practices
- How to Become a Freediver Instructor
- Introduction to Google Analytics
- Tips and Tricks for the Enriched Air Diver Course
- PADI Chinese Marketing Resources & Support
- How to Build an Effective Public Relations Plan for Your Dive Shop
- 2021 Social Media Trends & Updates
- WeChat Best Practices
- Mission Hub Marketing Toolkit
- Organic Marketing Best Practices
- Introduction to Douyin (Chinese Tik Tok)
- Complete Guide to Reusing Your Content On Multiple Platforms
- Blogging to Rank Higher in Search Engines
Marketing Tips and Advice Blogs
The following blogs have been written by the PADI Marketing team and are designed to give you the information and tools you need to optimize your digital marketing efforts.
- The Importance of Public Relations for Dive Centers and Resorts
- How a Blog Can Help Your Business
- 10 Tips to Create an Engaging Email Your Divers Will Love
- 10 Marketing Tips for PADI Dive Shops During COVID-19
- 4 Marketing Engagement Ideas to Utilise During COVID-19
- Enhance your Online Presence with Google My Business
- 3 Free Digital Marketing Tools You Should Be Using
- 5 Ways to Stay Connected to Your Audience With Instagram Stories
- 32 Things to Post on Social Media
- What Is Social Media Engagement and How Can You Improve Yours?
- 6 Mistakes Bloggers Make and How to Avoid Them
- PADI Marketing Support Resources for Dive Shops – Webinars, Checklists, eBooks, Blogs and More
- Using Tripadvisor as a Marketing Tool to Promote Your Business
- 6 Easy Ways to Revamp Your Social Media Profiles
- 5 Questions You Have About Facebook Groups, Answered
- 5 Easy Ways to Prepare for Future Marketing Success
- When Should You Post On Social Media?
- Is Your Website Optimised for Ultimate Performance?
- Leveraging PADI Programs and Tools to Support Your Public Relations Program
- Getting Started with Instagram Shopping – Our Top Tips
- Go Live on Facebook and Instagram to beat the algorithm
- 5 Things You Need to Know About TikTok
- How to Create Your First TikTok
- Introducing Instagram’s Latest Feature – Reels
- Tips for Building a Successful Public Relations Program for Your Dive Business
PADI Marketing Toolkits
PADI Members have access to a range of PADI Marketing toolkits that include customizable promotional assets and resources.
- Seek Adventure
- PADI eLearning
- PADI Divemaster
- PADI Adventures
- PADI Pro Nights
- We Are Open
- Women’s Dive Day
- New Diver Acquisition Marketing Toolkit
- Mission Hub Toolkit
PADI Marketing eBooks
How-To Video Series
The PADI How-To video series provides a step-by-step walkthrough on topics across training, business and marketing that are at the core of running a PADI dive business. Topics covered include ‘How to Redeem a Digital Code as a Student’, ‘How to Process a ReActivate Code for Non-PADI Divers’, ‘How to Run an Open Water Orientation That Sells ConEd’ and many more. Click the button below to watch the How-To video series.
Best Practices as Diving Begins to Re-emerge
As diving begins to re-emerge region-by-region around the world, PADI® Dive Centers, Resorts and Dive Boats are readying their operations to resume diving, training and business operations while responsibly reducing COVID-19 transmission risk. Though no business can guarantee zero risk, implementing a proactive policy to manage and reduce the threat of COVID-19, and implementing it consistently, is key to reducing the risk of spreading this disease and giving divers confidence to dive in again. To assist PADI Members in this effort, PADI has compiled resources and best practice recommendations for COVID-19 risk reduction.
Reduce Transmission Risk
- Best Practices to Reduce Transmission Risk
- Poster – 8 Risk Reduction Steps for Divers
- TecRec and PSD Skill Conduct Recommendations During COVID19
- Travel and Diving Safety Tips During and After COVID-19
Keeping You Updated via Email
PADI will be keeping all our members up-to-date through email communications. Please check the following to ensure you are receiving all emails during this time:
- Ensure your contact email is correct on the PADI Pros site.
- Check your spam box. If PADI emails are arriving here, update your email setting so they arrive in your primary inbox.
Contact Us
Please know that the full resources at PADI remain available to you, and your PADI team remains dedicated and committed to your ongoing support. Visit the PADI Pros Site for contact details of your PADI Field Services team.
