Marketing has always played an important role in how dive centers attract, engage and convert divers. What has changed is technology and the number of channels, tools and expectations placed on dive businesses – often managed by small teams with limited time and resources.

That’s why the PADI Marketing Academy is returning across multiple Asia Pacific regions in 2026 with a refreshed, one-day program designed to give PADI Members practical, easy-to-apply marketing knowledge and skills that support real business growth.

PADI Marketing Academy logo on a blue background

What You’ll Learn

This year’s Academy focuses on four core areas that directly impact enquiries, bookings and visibility:

  • Social media trends, strategy and planning that’s clear and achievable
  • Content storytelling that turns real dive experiences into bookings
  • The future of search across Google, social platforms and AI
  • Psychological triggers that influence booking decisions

Each session is designed for dive operations – not professional marketers – with frameworks, examples and tools you can apply directly in your dive center or resort.

Hands-On Workshops

Each event will also include interactive workshops, where you’ll apply what you’ve learned from two of the presentations with the support of the PADI team.

Students sitting at tables writing for PADI Marketing Academy AP

Who Should Attend

  • Dive center owners and managers
  • PADI Professionals involved in marketing or wanting to upskill
  • Retail and resort teams supporting course sales
  • Any staff member responsible for attracting, engaging or converting divers

Locations & Registration Links

Seoul, South Korea 24 March 2026 Korean Register Here
Bali, Indonesia 14 April 2026 English Register Here
Bangkok, Thailand 26 May 2026 English Register Here
Kuala Lumpur, Malaysia 9 June 2026 English Register Here
Sydney, Australia 22 July 2026 English Register Here
Auckland, New Zealand 11 August 2026 English Register Here
Manila, Philippines 29 September 2026 English Register Here
Chennai, India 8 October 2026 English Register Here

Pricing & Early Bird Discounts

Standard registration for the PADI Marketing Academy 2026 is AUD $159 per person, including lunch, tea, coffee and PADI-branded merchandise. However, early booking discounts are available for a limited time.

  • Super Early Bird – 25% off
    Available when you book 10+ weeks before the event
  • Early Bird – 15% off
    Available when you book 6-10 weeks before the event
  • Standard Price
    Applies within 6 weeks of the event

Discounts are applied automatically at checkout via Eventbrite. Availability is limited, so early registration is encouraged to secure the best rate.

Group photo of the participants of the PADI Marketing Academy AP

If you have any questions about the PADI Marketing Academy, your local event or whether the program is right for your dive business, the PADI Asia Pacific Marketing team is here to help. Get in touch with your PADI Regional Manager or contact the marketing team directly via [email protected].

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