As part of our immediate membership support package to help stimulate business, recently, we have organised a series of webinars to help you through the current crisis and to set you up with business and marketing strategies to emerge stronger once the crisis is over.

To assist you with keeping track of what’s available, please see the below summary of the most recent Chinese marketing webinar resources.

  • Useful Online Tools for Chinese Marketing 

During this webinar, we has introduced four useful online tools to support your day-to-day operation in Chinese marketing. These tools included:  Graphic-Design Tool – Canva ,Chinese Website Building Tool – SXL, File Editing Tool Shimo,and Ecommerce Solution – Youzan.
Webinar Duration:55 mins
View the Useful Online Tools for Chinese Marketing webinar recording here.
  • Chinese Marketing Solution Series I : Best Practices During This Challenging Time

In this session, Ms. Yan Lou , president of PADI China, has demonstrated the current state of diving industry, and also shared some marketing best practices for members to act on during this challenging time.

Webinar Duration:1h 05mins

View the ‘Chinese Marketing Solution Series I: Best Practices During This Challenging Time’ webinar recording here.

 

  • Chinese Marketing Solution Series II : Ocean Conservation &  Diving Business 

    This webinar focused on ocean conservation and diving business topics such as:

    1.  How relevant ocean conservation is for diving businesses?

    2. Different options of marine conservation campaigns;

    3. How to leverage marine conservation campaigns to increase marketing exposures and increase diver acquisitions;

    4. Successful case studies.  

    Webinar Duration:59mins
View the ‘Chinese Marketing Solution Series II: Ocean Conservation & Diving Business webinar recording here.

 

  • Chinese Marketing Solution Series III :  Useful Tips for Livestreaming & Short Video Production 

In this webinar, we invited PADI members as guest speakers to share with you their best practice in delivering livestreaming and producing short videos. Based on their experiences, viewers are able to pick up many practical tips and useful information.

Webinar Duration:1h 40mins
View the ‘Chinese Marketing Solution Series III: Useful Tips for Livestreaming & Short Video Production’ webinar here. 
  • Chinese Marketing Solution Series  IV : Online Travel Booking Platforms & User Generated Contents 

In 2019, the PADI student diver survey result showed that over 60% of consumers completed online research and/or have booked their dive trip in one of the many travel booking platforms.  Therefore, in this webinar, we chose to discuss how to choose the right online travel booking platforms for dive centers and resorts, and how to develop an appropriate user-generated content strategy for a higher conversion rate. 
 Webinar Duration:54mins
View the ‘Chinese Marketing Solution Series  IV : Online Travel Booking Platforms & User Generated Contents’ webinar recording here.
We will continuous to prepare more diverse webinar content to share with you and hope you can utilise these resources to develop a Chinese marketing strategy that fits your business best.
 
If you have any questions in regards to the above webinar series, please contact us at [email protected]  or call your Regional Training Consultant or Regional Manager directly.
 

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