Growing certification numbers is critical to the long-term health of the dive industry and to the sustainability of your dive center or resort. That’s why PADI is continuing to invest in entry-level diver growth, supported by improved digital visibility, better booking experiences and targeted member incentives.
A key part of this strategy is ensuring that new divers can easily find and book beginner courses online, supported by an increasing number of bookable products across padi.com and partner distribution channels.
New Member Incentive: No Booking Fee on New Open Water Diver and Scuba Diver Listings.
To support this effort, PADI Adventures is offering a limited-time incentive for newly listed beginner courses.
Dive centers and resorts that add new Open Water Diver (all eligible variants) and Scuba Diver listings on PADI Adventures between 4 February and 4 March, 2026, will benefit from:
- No booking fee on all bookings completed by 31 October, 2026.
(Only the standard 4.9% payment processing fee applies.) - 1:1 onboarding and listing optimization support from the Adventures Team to help you create high-quality, conversion-ready listings.
- Dedicated support for the PADI Adventures booking widget, enabling full e-commerce functionality directly on your own website.
Important: The longer your product is live, the more likely it is to be booked. Early listings benefit most from increased visibility and demand.
Why We’re Doing This
This incentive is part of a broader initiative to:
- Accelerate certification growth, especially at entry level
- Increase the amount of bookable inventory available on padi.com
- Support PADI Members with reduced friction, better tools and direct conversion opportunities
Entry-level courses are often a customer’s first interaction with your business. Making them easy to discover and book benefits both divers and dive centers.
A Note For Existing Listings
If you already have an Open Water Diver course listed, this incentive applies to new listings only. This could include:
- Adding Scuba Diver as an additional entry-level option
- Listing another eligible Open Water Diver variant
- Creating a bundled option
Our team is happy to guide you on best practices — no shortcuts, just smart structuring that benefits your business. Get personalized assistance from our team.
Stay Tuned
This incentive applies to new listings added between 4 February and 4 March, 2026, but additional initiatives are planned throughout the year.
We recommend keeping an eye on PADI Adventures emails to stay up to date on:
- Current and future incentives
- Product and distribution updates (including Google Things To Do)
- New tools designed to help you grow bookings
Contact the PADI Adventures Team to:
- List your Open Water Diver or Scuba Diver courses
- Receive 1:1 onboarding and optimization support
- Activate the booking widget on your website
Together, we can grow new diver demand and build a stronger, more sustainable future for the dive industry.
