
While PADI’s 50th Anniversary marked a renewed focus on ocean conservation and industry prosperity, PADI Business Academy (PBA) has recharged its efforts to meet the expanding needs of PADI Members worldwide. Now there are two options for business development, PADI Business Academy Lite and PADI Business Academy.
PBA Lite is a one-day, regionally specific business development seminar offered in more global regions than ever before. It overviews tactics to attract more nondivers and promote continuing education to existing divers, while staying engaged with clientele through the vast amount of marketing channels in today’s tech-forward society. This program is designed both for members who haven’t previously attended a PBA as well as those who have and simply need to refresh and update their business practices. Also, PBA Lite costs less than the full program.
The full PBA is still conducted over two-days, this year with a renewed focus on hands-on workshops and networking. It guides you through integrating industry-specific business strategies and tactics that can be used to achieve business goals.
2017 PADI Business Academy Lite (One Day) Schedule
| Day | Month | Location |
| 23 | February | Chicago, Illinois, USA – Before Our World Underwater |
| 19 | April | Calgary, Alberta, Canada |
| 02 | June | Seattle, Washington, USA |
| 20 | September | Raleigh, North Carolina, USA |
| 18 | October | Denver, Colorado, USA |
2017 PADI Business Academy (Two Day) Schedule
| Day | Month | Location |
| 24-25 | January | Ft. Lauderdale, Florida, USA |
| 22-23 | March | Secaucus, New Jersey, USA – Before Beneath the Sea |
| 05-06 | April | Houston, Texas, USA |
| 03-04 | May | Rancho Santa Margarita, California, USA at PADI Regional Headquarters – Before the Scuba Show |
To enroll for a PADI Business Academy 2016, please contact [email protected] or call 800 729 7234 (US and Canada) or +1 949 858 7234, ext. 2356.