Every certification card you issue marks a diver who just chose adventure — and, whether they realize it yet or not, a new relationship with the ocean. For more than a decade, 100% AWARE has given PADI Dive Centers and Resorts a way to turn that relationship into direct support for PADI AWARE Foundation®.

In 2026, we’ve rebooted the program. And the opportunity for your business, and for the divers who trust you, just got bigger.

A New Model, Built Around Community

100% AWARE has always been built on a simple idea: dive centers are uniquely positioned to connect divers with ocean conservation. For years, that connection was expressed mainly through an annual or monthly donation tied to certification volume — a meaningful commitment, and one many of you have proudly carried for years.

This year, that model is evolving. 100% AWARE is moving from a traditional annual operator donation model into a community-driven referral program, designed to grow long-term support for ocean conservation by connecting your divers directly to PADI AWARE as monthly donors in their own right.

In Short: With the new 100% AWARE program, you become a shopfront for PADI AWARE — the trusted, local face of a global movement.

Divemaster with 2 students setting up their gear on a pier

Why This Shift Matters

Your divers don’t come back to your shop because of a statistic. They come back because every dive reminds them why the ocean matters to them — and because they trust you to help them protect it. That’s the real opportunity here.

100% AWARE gives you a simple, ready-made way to turn that trust into lasting support: an invitation for your divers to join the world’s largest dive community in becoming its most powerful force for ocean conservation. You’re not asking them to fund a line item. You’re inviting them to belong to something bigger than a single dive.

How It Works

  1. Commit to 100% AWARE. As a committed partner, your dive center receives marketing materials, digital assets and activation support to start promoting monthly giving to PADI AWARE.
  2. New supporters join the AWARE community. Every diver who signs up is connected directly to PADI AWARE and attributed back to your dive center as the referring partner.
  3. Dive centers earn recognition. Top-performing partners receive recognition, rewards and future membership incentives.

The Goal: Sign up 10+ monthly donors, and your dive center’s annual donation is waived.

Diver underwater making a heart with two hands

Everything You Need Is Already Built

You don’t need a marketing department to make this work — the 100% AWARE Toolkit gives you everything ready to go.

  • Dive Center Posters — Portrait and landscape, ready for your logo and QR code. Print and display in-store, on your website or on social.
  • Social Media Posts & Stories — Sized for Instagram and Facebook, usable organically or as paid ads.
  • Email Template — A ready-to-send message inviting your customers to become monthly PADI AWARE supporters.
  • Region-Specific QR Codes — Available in USD, AUD, EUR and GBP so the ask always matches your audience.
  • Image Library — Campaign photography available via Canva, or swap in your own dive center’s images.

Add your logo, your dive center’s name and your PADI store number, and you’re already inviting your divers into the movement. You’ll get sent this toolkit once you sign up.

Divemaster briefing a group of divers sitting on a boat

Get Started

Ready to become a 100% AWARE shopfront for ocean conservation?

Commit to 100% AWARE today

Or reach out to a  PADI AWARE Foundation contact to get your toolkit and start promoting monthly giving at your dive center.  

Your Regional Manager remains your main point of contact for PADI training and products — the PADI AWARE team are specifically for 100% AWARE and PADI AWARE Foundation queries.  

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