After the supportive attendance of Egypt’s Regional Manager and Regional Training Consultant at Dive 2016 in the UK, PADI decided to increase the support towards Egypt and have a dedicated booth – within the PADI Village – at the Boot Show in Dusseldorf, to promote and support this fantastic country.
Dedicated flyers – in English and German – were handed out with info about Egypt, a map highlighting the different diving destinations, the closest airports and a QR code with a link to the PADI Dive Shop Locator …in order to help visitors to find their favorite PADI Dive Resort in Egypt!
During the 9 days of the show, PADI Regional Manager [Teo Brambilla] and Regional Training Consultant [Pam Holt] shared roles in promoting Egypt and helping Boot Show’s visitors with practical tips on how to travel to Egypt, how to move around, answer generic questions and overcome concerns about security in the country.
Having someone like Teo, who lives in Sharm El Sheikh since almost 20 years and has an extensive local knowledge of this region …and Pam, who is handling – from the Bristol office – any request from Egyptian-based Diving centers and Individual members on a daily base was an inestimable added value!
The Show was also a great opportunity for Pam and Teo to further support all the PADI Diving Centers (located in the Red Sea) exhibiting at the show: beyond providing the usual marketing kit “PADI Show support pack”, there was time for discussing ideas, campaigns, training and sales for 2017.
The Boot Show was really successful and even more important we succeeded in our intention: more and more people were inquiring about Egypt, especially compared to last year were visitors were just neglecting the country.
The general feedback from participating Egyptian based Members was positive for the whole region …we just hope for more flights and the removal of the travel ban from some countries!
