We are excited to announce the launch of the PADI Specialty of the Quarter campaign (Asia Pacific) which focuses on the promotion of different PADI specialties each quarter.
This campaign and accompanying marketing tools will help you to grow the interest in continuing education and increase the sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.
PADI Specialty of the Quarter 2018 Schedule
Each quarter there will be two PADI Specialty courses. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.
Quarter 1
PADI Enriched Air Diver Specialty course
PADI Deep Diver Specialty course
Quarter 2
PADI Peak Performance Buoyancy Specialty course
PADI Night Diver Specialty course
Quarter 3
PADI Underwater Navigation Specialty course
PADI Equipment Specialist Specialty course
Quarter 4
PADI Digital Underwater Photographer Specialty course
PADI Wreck Diver Specialty course
The artwork for each Specialty of the Quarter will be available 2 weeks before each quarter. This will be emailed to you but is also downloadable from the PADI Pros Site.
Resources and Tools
To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional and Simplified Chinese which includes web banners, headers, and more.
Questions?
Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on [email protected].
