Turn Google Searches Into Bookings

Google is one of the first places travelers go when researching what to do on a trip, and it continues to play a decisive role in how activities are discovered and booked.

By connecting your diving and snorkeling activities to Google Things to do via PADI Adventures, you gain a direct, low-effort way to increase visibility, capture high-intent demand and convert it into bookings — without any technical setup.

What This Means for PADI Dive Centers

With the PADI x Google integration, your activities listed on PADI Adventures can appear across multiple Google platforms, including:

Google Maps
Google Search
Google Business Profile
Google Travel

This means travelers who are actively planning or already at your destination can discover your experiences and book them in just a few clicks.

When a user selects “Book,” they are redirected directly to your PADI Adventures page:

No additional Google commission
No third-party intermediaries
A seamless path from discovery to booking

As a PADI Member, you also benefit from reduced booking fees on reservations generated via Google Things to do:

Recreational courses: ~~10%~~ → 6.9%
Dive trips & snorkelling trips: ~~20%~~ → 9.9%

How To Get Your Activities on Google

If your activities are already approved on PADI Adventures, activation is quick:

Log in to your PADI Extranet
Go to Marketplace*
Confirm your Google Things to do connection

Once activated, your activities can start appearing on your Google Business Profile and across other Google platforms within approximately one week.

If you’re not yet selling through the PADI ecosystem, there is just one additional step:

List your activities on PADI Adventures

Where Your Activities Can Appear

Once activated, your experiences may be discovered by potential customers across different Google touch points during their booking journey.

Google Search

Google Business Profile

Google Maps

Important note: Google continues to test and expand its Things to do program. While your products will appear on your Google Business Profile, visibility across Search, Maps and Travel may vary.

A Quick Checklist To Maximize Results

These steps have a measurable impact on visibility and conversions:

Set your Google Business category to “Diving Center”
Keep your Google Business Profile complete and up to date
Maintain at least one Google review (more is better)
Schedule your products as “every day” or recurring weekdays
Enable instant confirmation
Prioritize beginner-friendly, high-demand products:
- Discover Scuba^® Diving (DSD^®)
- PADI Open Water Diver course
- Fun dives
- Snorkeling trips
Use high-quality images, clear descriptions and accurate pricing.