Google is one of the first places travelers go when researching what to do on a trip, and it continues to play a decisive role in how activities are discovered and booked.

PADI is an official Google Things to do connectivity partner.

By connecting your diving and snorkeling activities to Google Things to do via PADI Adventures, you gain a direct, low-effort way to increase visibility, capture high-intent demand and convert it into bookings — without any technical setup.

A screenshot of Google Things to do

What This Means for PADI Dive Centers

With the PADI x Google partnership, your activities listed on PADI Adventures can appear across multiple Google platforms, including:

  • Google Maps
  • Google Search
  • Google Business Profile
  • Google Travel

This means travelers who are actively planning or already at your destination can discover your experiences and book them in just a few clicks.

When a user selects “Book,” they are redirected directly to your PADI Adventures page:

  • No additional Google commission
  • No third-party intermediaries
  • A seamless path from discovery to booking

As a PADI Member, you also benefit from reduced booking fees on reservations generated via Google Things to do:

  • Recreational courses: 10% → 6.9%
  • Dive trips & snorkelling trips: 20% → 9.9%

How To Get Your Activities on Google

If your activities are already approved on PADI Adventures, activation is quick:

  1. Log in to your PADI Extranet
  2. Go to Marketplace*
  3. Confirm your Google Things to do connection

Once activated, your activities can start appearing on your Google Business Profile and across other Google platforms within 24 hours.

If you’re not yet selling through the PADI ecosystem, there is just one additional step:

Where Your Activities Can Appear

Once activated, your experiences may be discovered by potential customers across different Google touch points during their booking journey.

Google Search

A screenshot of Google Search with scuba diving activities appearing in the search

Google Business Profile

A screenshot of the Google Business Profile

Google Maps

Google maps screenshot

Important note: Google continues to test and expand its Things to do program. While your products will appear on your Google Business Profile, visibility across Search, Maps and Travel may vary.

A Quick Checklist To Maximize Results

These steps have a measurable impact on visibility and conversions:

  • Set your Google Business category to “Diving Center”
  • Keep your Google Business Profile complete and up to date
  • Maintain at least one Google review (more is better)
  • Schedule your products as “every day” or recurring weekdays
  • Enable instant confirmation
  • Activate these high-demand products:
    • Discover Scuba® Diving (DSD®)
    • PADI Scuba Diver course
    • PADI Open Water Diver course
    • PADI Advanced Open Water Diver course
    • PADI Enriched Air (Nitrox) course
    • PADI ReActivate® program
    • Fun dives
    • Snorkeling trips
  • Use high-quality images, clear descriptions and accurate pricing

Start Converting Google Traffic Into Bookings

Without a streamlined Google connection, your dive center risks being left out of Google’s newest travel and search visibility. Your PADI Membership works to make sure you don’t get left behind. Activate your PADI Adventures listings on Google Things to do and turn search demand into confirmed bookings.

Activate Now

*If Marketplace does not appear in your Extranet, please contact the PADI Adventures team for support.

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